Inaugural DWA Webcast:
Digital Watermarks Bring Static Print to Life
The publishing industry is suffering, with advertising revenues in sharp decline and younger audiences increasingly focused on digital "channels" for information and entertainment. Digital watermarking is one of several technologies looking to re-engage readers with new and enhanced experiences on their mobile phones — linking the printed page to videos, promotions, the Internet and more.
Join us on September 30th and learn first-hand how one magazine is experiencing success by bringing new and interactive experiences to its readers via digital watermarking. Autofácil, a leading auto magazine in Spain, "went interactive" this past May. Thanks to digital watermarking technology, readers of Autofácil can view videos of the cars, listen to interviews and access additional information directly from the printed page using their camera phones. Autofácil's publisher, Luike, was so pleased with the reader response they have since begun including watermarked content in eight additional magazines in their portfolio, including, TodoTerreno, Fórmula Moto and Quad & Jet.
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During this free, hour-long webcast, you can expect to learn:
- A brief history of digital watermarking technology and some of the many applications it enables today
- An overview of aquaMobile's Clic2C application used on many of today's camera-equipped mobile phones to decode the digital watermarks in the Autofácil magazine
- An inside look at how aquaMobile and Autofácil worked together and added digital watermarking to the magazine's workflow
- How Autofácil's readers have responded to the new interactive pages
- How digital watermarking compares to other technologies that enable similar experiences, such as 2D barcodes and fingerprinting
- Our vision for the future of publishing and how digital watermarking can aid in the transition
We encourage you to join us for our inaugural Digital Watermarking Alliance webcast. Since space is limited, we encourage you to reserve your space by registering today.
Click Here to Register for this Webcast >>
Other Events
Cold Beer. Hot Technology.
DWA Networking Event at IBC
Heineken Museum: The Heineken Experience
6:00pm, Monday, September 14
Download the Print-friendly Flyer >>
Additional Resources
Media Advisory: Digital Watermarking Alliance Reveals Piracy Survey Findings