MultiMedia Intelligence Identifies Digital Watermarking as Key New Growth Market
On January 21, 2008. MultiMedia Intelligence reported that applications leveraging content identification technologies such as digital watermarking and fingerprinting are growing rapidly and could surpass US$500 million worldwide by 2012.
Click Here to Read the Official Press Release
The report — "Beyond Traditional DRM: Moving to Digital Watermarking & Fingerprinting in Media Monetization" — provides research, analysis and forecasts for key digital watermarking and fingerprinting applications and technologies. It identifies the key media and Digital Rights Management trends that are aligning to drive demand for digital watermarking and fingerprinting. In addition, the report examines the broader impact that these technologies could have through supporting interactive business models on a multi-platform, multi-network basis. The report includes forecasts and assessments of the digital media ecosystem, the digital watermarking and fingerprinting value chain, and the key segments and players in each application segment.
The following is an excerpt from the report:
MMI believes that content owners are among the most influential companies in advancing the adoption of DWM and fingerprints. In most respects, content owners have the most to gain. Content owners characterize what DRM technologies are acceptable in order to license their content. Including watermarking as a requirement would be a key step in accelerating the market.
About Multimedia Intelligence
MultiMedia Intelligence provides a comprehensive set of marketing & business development services to its customers. They specialize in the markets and technologies for delivering IP-based video to the nth screen. The classic 'three screens' include TVs, mobile handsets, and computers. However, there is a growing diversity of wireless and wireline networks, as well as a proliferation of mobile, consumer electronic and commercial platforms and form-factors. In addition to Multimedia Intelligence’s in-depth knowledge of consumer electronics, mobile and computing, Multimedia Intelligence covers emerging nth screen applications, such as digital signage, video surveillance, automotive and more. For more information, please visit www.multimediaintelligence.com
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