Digital Watermarking: Industry 'Alignment,' CE Cooperation Crucial

Summary of Subscription-Only Article from the Washington Internet Daily

Digital watermarking is said to bypass some flaws in DRM implementation. The technology inserts a bit of identifying data, imperceptible to sight or hearing, into movies, music, TV programming and other media that may tell "readers" to limit its playback, trigger content filters, trace its lineage to a theater or link to free or paid content elsewhere. Able to survive the analog hole, watermarking already sees wide use in digital imaging, TV broadcasts and drivers licenses, said Reed Stager, Alliance chairman and Digimarc executive vice-president.

• Return to News Page