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  	<title>Digital Watermarking Alliance | News</title> 
  		<link>http://www.digitalwatermarkingalliance.org/news.asp</link> 
  		<description>Digital Watermarking Alliance - The Source for the Latest Developments in Digital Watermarking</description> 
  		<language>en-US</language> 
  		<lastBuildDate>Tue, 10 Jul 2012 08:00:00 -0800</lastBuildDate>
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			<title>Digital Watermarking Alliance News</title> 
			<link>http://www.digitalwatermarkingalliance.org/news.asp</link> 
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  				<title>Digital Watermarking Plays Exciting Role in Enhancing Entertainment Experiences for Consumers through Television, Magazines and Mobile Devices</title> 							
				<link>http://www.digitalwatermarkingalliance.org/pr_10JUL2012.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>W, 10 Jul 2012 08:00:00 -0800</pubDate> 
  				<Date>Tue, 10 Jul 2012 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA) today announced that several of its members have seen increased adoption and commercialization of their digital watermarking technology and solutions in the first half of 2012...</description> 
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  				<title>Graham Oakes Is Featured Speaker at CLOUD COMPUTING CONFERENCE at NAB</title> 							
				<link>http://www.digitalwatermarkingalliance.org/pr_29FEB2012.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 29 Feb 2012 08:00:00 -0800</pubDate> 
  				<Date>Wed, 29 Feb 2012 08:00:00 -0800</Date> 
				<description>We're very pleased to share with you, in advance of its public announcement, the agenda and speakers for the inaugural CLOUD COMPUTING CONFERENCE being presented by the Distributed Computing Industry Association (DCIA) at the 2012 NAB Show on April 16th...</description> 
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  				<title>Digital Watermarking Alliance Announces Winner of Best Paper Award</title> 							
				<link>http://www.digitalwatermarkingalliance.org/pr_31JAN2011.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 31 Jan 2011 08:00:00 -0800</pubDate> 
  				<Date>Mon, 31 Jan 2011 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), the international alliance of industry leading organizations delivering valuable digital watermarking solutions, today announced that earlier this week at the IST/SPIE Electronic Imaging Conference, it granted an award to a team of researchers for a paper that demonstrates originality, creativity, clarity and potential impact on the field of watermarking...</description> 
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  				<title>Digimarc's Partner Nielsen Teams Up with Disney on Interactive iPad App</title> 							
				<link>http://www.hollywoodreporter.com/hr/content_display/news/e3ic5827d475c9bb436805f367fbb7c3763</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 15 Sep 2010 09:00:00 -0800</pubDate> 
  				<Date>Web, 15 Sep 2010 09:00:00 -0800</Date> 
				<description>Disney and Nielsen have joined forces to launch a free iPad app that could turn the device into a companion screen for content and social media synchronized to a TV program via digital watermarking...</description> 
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  				<title>B2B Magazine Pushes the Boundaries, Merging Print and Electronic Media on a Recent Cover</title> 							
				<link>http://www.computeruser.com/pressreleases/b2b-magazine-pushes-the-boundaries-merging-print-and-electronic-media-on-a-recent-cover.html</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 10 Aug 2010 15:00:00 -0800</pubDate> 
  				<Date>Tue, 10 Aug 2010 09:00:00 -0800</Date> 
				<description>The July/August cover of Summit Publishing Company's Healthcare Packaging magazine contains a covert, embedded digital watermark that will launch a video on web-enabled phones that employ the corresponding app...</description> 
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  				<title>Software Featuring Digital Watermarking Wins Network Products Guide Reader Trust Award</title> 							
				<link>http://insurancenewsnet.com/article.aspx?id=202585</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 29 Jun 2010 09:00:00 -0800</pubDate> 
  				<Date>Tue, 29 Jun 2010 09:00:00 -0800</Date> 
				<description>InDorse Technologies, the leading provider of file assurance and protection solutions, today announced that Network Products Guide, the industry's leading information technology research and advisory guide, has named InDIA a winner of the 2010 Best Products and Services Award...</description> 
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  				<title>Media Advisory: Digital Watermarking on the Rise with New Product Integration and Licensing Agreements</title> 							<link>http://www.digitalwatermarkingalliance.org/pr_14JUN2010.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 14 Jun 2010 06:00:00 -0800</pubDate> 
  				<Date>Mon, 14 Jun 2010 06:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA) today announced that its members have seen a surge of activity in the licensing, commercialization and adoption of digital watermarking technology and solutions in the first half of 2010...</description> 
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  				<title>Upcoming Digital Watermarking Alliance Webcast Scheduled</title> 							<link>http://www.digitalwatermarkingalliance.org/webcast_JUN2010.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 07 May 2010 10:30:00 -0800</pubDate> 
  				<Date>Thu, 07 May 2010 10:30:00 -0800</Date> 
				<description>Webcast Scheduled - The Case for Content Identification: Supporting New Business Models and Effectively Managing Key Business Assets...</description> 
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  				<title>Digital Watermarks Deliver a Printed Code Via Mobile App</title> 							<link>http://www.gxpress.net/news.php?viewStory=1103</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Sun, 18 Apr 2010 15:00:00 -0800</pubDate> 
  				<Date>Sun, 18 Apr 2010 15:00:00 -0800</Date> 
				<description>A new application of digital watermarking technology for newspapers was one of the novelties of the mediaXchange trade show in Florida...</description> 
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  				<title>Pharmaceutical Brands take Anti-counterfeiting Measures with Digital Watermarking for Packaging</title> 										<link>http://www.pharmaceuticalcommerce.com/frontEnd/1396-brand_protection_anticounterfeiting_pedigree_taggants_BLIS.html</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 03 Mar 2010 11:00:00 -0800</pubDate> 
  				<Date>Sat, 27 Feb 2010 08:00:00 -0800</Date> 
				<description>Catalent Pharma Solutions is making available the technology of Digimarc Corp., which involves imposing an invisible (to the unaided eye) watermark in printed surfaces...</description> 
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  				<title>Digimarc Mobile Program Manager is Interviewed by bnetTV at Mobile World Congress 2010 in Barcelona</title> 										<link>http://www.bnettv.com/player.php?id=3199</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 26 Feb 2010 15:00:00 -0800</pubDate> 
  				<Date>Wed, 18 Feb 2010 19:00:00 -0800</Date> 
				<description>Dan James, the Digimarc Mobile Program Manager, speaks to bnetTV.com about digital watermarking and the mobile market...</description> 
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  				<title>Digital Watermarking Alliance Announces Winner of Best Paper Award</title> 										<link>http://www.digitalwatermarkingalliance.org/pr_21JAN2010.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 21 Jan 2010 13:00:00 -0800</pubDate> 
  				<Date>Thu, 21 Jan 2010 13:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), the international alliance of industry leading organizations delivering valuable digital watermarking solutions, today announced that earlier this week at the IST/SPIE International Conference on Media Forensics and Security XII...</description> 
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  				<title>Digital Watermarking Leaves Pirates High and Dry</title> 							<link>http://www.v-net.tv/BlogDisplay.aspx?id=223</link>
				<author>Videonet</author> 
  				<pubDate>Fri, 13 Nov 2009 08:00:00 -0800</pubDate> 
  				<Date>Fri, 13 Nov 2009 08:00:00 -0800</Date> 
				<description>Digital watermarking can now deliver on its fundamental promise, which is to embed an imperceptible yet indelible mark into the video in real time, resistant even to severe picture degradation resulting from scaling, cropping, compression, and crucially camcorder copying...</description> 
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  				<title>Panel Says DRM Must Enhance Rather Than Restrict Content, Digital Watermarking Can Play Role</title> 										<link>http://www.homemediamagazine.com/electronic-delivery/panel-says-drm-must-enhance-rather-restrict-content-17363</link>
				<author>Home Media Magazine</author> 
  				<pubDate>Tue, 20 Oct 2009 08:00:00 -0800</pubDate> 
  				<Date>Tue, 20 Oct 2009 08:00:00 -0800</Date> 
				<description>Users expect content to be online and will acquire it through whatever means they can if it isn't, said Jack Lacy, SVP of standards and community initiative for Intertrust, at a DRM panel at Digital Hollywood Los Angeles Oct. 20...</description> 
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  				<title>MEDIA ADVISORY: White Paper Demonstrates How Digital Watermarking can Enable Parent-Controlled Viewing of Television Programming on Any Device</title> 										<link>http://www.digitalwatermarkingalliance.org/pr_23SEP2009.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 14 Oct 2009 08:00:00 -0800</pubDate> 
  				<Date>Wed, 14 Oct 2009 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA) has released a new white paper, "Ensuring Child Safety in a Digital World / A Comprehensive Solution to Parental Controlled Viewing Across Devices and Platforms..."</description> 
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  				<title>MEDIA ADVISORY: White Paper Demonstrates Value of Digital Watermarking in Copyright Communication and Image Search</title> 										<link>http://www.digitalwatermarkingalliance.org/pr_23SEP2009.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 23 Sep 2009 08:00:00 -0800</pubDate> 
  				<Date>Wed, 23 Sep 2009 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA) has released a new white paper, "Managing Valuable Digital Assets / Using Digital Watermarking for Copyright Communication and Image Search."...</description> 
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  				<title>Civolution Digital Watermarking Technology Poised for Q1 2009 Rollout with Major US Pay-TV Operator</title> 										<link>http://www.connectedtv.eu/civolution-water-marking-technology-poised-for-q1-2010-rollout-with-major-us-pay-tv-operator-291/</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Sat, 12 Sep 2009 08:00:00 -0800</pubDate> 
  				<Date>Sat, 12 Sep 2009 08:00:00 -0800</Date> 
				<description>The first large-scale deployment of watermarking technology in the pay-TV world should take place in the US in Q1 next year, Connected TV has learned...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Finding Traction in Multiple Industries and Applications</title> 										<link>http://www.digitalwatermarkingalliance.org/dwa/pr_10SEP2009.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 10 Sep 2009 07:00:00 -0800</pubDate> 
  				<Date>Thu, 10 Sep 2009 07:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA) announced that 2009 has so far been a banner year in the commercialization and adoption of digital watermarking solutions...</description> 
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  				<title>Civolution Acquires Thomson STS Watermarking Business to Create Best-of-Breed Resource for Media Industry</title> 										<link>http://www.reuters.com/article/pressRelease/idUS93399+21-Jul-2009+BW20090721</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 21 Jul 2009 08:00:00 -0800</pubDate> 
  				<Date>Tue, 21 Jul 2009 08:00:00 -0800</Date> 
				<description>Civolution, a leading provider of technology and services for identifying,
managing and monetizing media content, today announced that it has acquired the Software and Technology Solutions (STS) watermarking business from Thomson...</description> 
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  				<title>Nielsen, Digital Watermarking Firm Digimarc Form Two Joint Ventures</title> 						<link>http://www.dmwmedia.com/news/2009/06/15/nielsen%2C-watermarking-firm-digimarc-form-two-joint-ventures</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 15 Jun 2009 08:10:00 -0800</pubDate> 
  				<Date>Mon, 15 Jun 2009 08:10:00 -0800</Date> 
				<description>Digimarc, a provider of digital watermarking and other technologies, announced on Monday that it has partnered with ratings provider Nielsen on two new joint ventures, which the companies say will "leverage the intellectual property assets of Digimarc and the wealth of consumer and business data amassed by Nielsen..."</description> 
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  				<title>Digital Watermarking Helps Law Enforcement Nab 'The Complete Film Pirate'</title> 					<link>http://www.dailyherald.com/story/?id=300001</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 12 Jun 2009 17:00:00 -0800</pubDate> 
  				<Date>Fri, 12 Jun 2009 17:00:00 -0800</Date> 
				<description>When South Barrington police accused a man of recording a film at the AMC 30 movie theater last April, they thought it was a fairly routine, straightforward case. They soon learned he's suspected of being one of the top three members of the world's largest movie piracy operation...</description> 
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  				<title>"Watermarks, a Friendlier DRM?" the Los Angeles Times Asks Raj Samtani from the Digital Watermarking Alliance</title> 							<link>http://latimesblogs.latimes.com/technology/2009/05/watermarks-drm-file-sharing.html</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 28 May 2009 09:00:00 -0800</pubDate> 
  				<Date>Thu, 28 May 2009 09:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance, a group that encourages content owners to embed unique identifiers in media as a way to combat piracy and promote new distribution models online, released a study this morning on the prevalence of illegal downloading and the motives behind it...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Reveals Piracy Survey Findings</title> 							<link>http://www.digitalwatermarkingalliance.org/pr_28MAY2009.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 28 May 2009 09:00:00 -0800</pubDate> 
  				<Date>Thu, 28 May 2009 09:00:00 -0800</Date> 
				<description>Deterrence Survey Shows Potential for Sharp Decline in Illegal Downloads - The Digital Watermarking Alliance (DWA) today announced key findings from a recently commissioned survey on piracy deterrence. The study, conducted by Interpret, aimed to determine whether the inclusion of Digital Serial Numbers (DSNs) in online content would deter illegal file sharing...</description> 
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  				<title>Presentation Materials Available for Download from Conference Sponsored by the DWA and the AMEC</title> 
				<link>http://www.digitalwatermarkingalliance.org/events_archive.asp#AMEC2009</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 20 May 2009 09:00:00 -0800</pubDate> 
  				<Date>Wed, 20 May 2009 09:00:00 -0800</Date> 
				<description>Digital Watermarking, Fingerprinting, Filtering and Other Technology Solutions to Identify, Protect and Monetize Content: Understanding the Business, Operational and Legal Implications...</description> 
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  				<title>Digital Watermarking Could Lead to X-Men Pre-Release Uploader</title> 
				<link>http://blog.wired.com/27bstroke6/2009/04/watermarking-co.html</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 02 Apr 2009 18:00:00 -0800</pubDate> 
  				<Date>Thu, 02 Apr 2009 18:00:00 -0800</Date> 
				<description>Digital watermarking, in addition to good old-fashioned detective work, likely could to lead to the original culprit, who uploaded a pre-release copy of the upcoming X-Men movie...</description> 
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  				<title>MEDIA ADVISORY: Linking Print to the Web via Mobile Phones: A Comparison of Digital Watermarking, Fingerprinting and Barcodes</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_033008.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 30 Mar 2009 08:00:00 -0800</pubDate> 
  				<Date>Mon, 30 Mar 2009 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA) released a white paper today to aid the mobile industry in distinguishing between the various technologies available to identify the content of printed media and seamlessly link to related resources in the digital world...</description> 
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  				<title>E-City Ventures Nabs Movie Pirates Using Thomson's Digital Watermarking Technology</title> 
				<link>http://businessofcinema.com/news.php?newsid=12167</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 24 Mar 2009 10:00:00 -0800</pubDate> 
  				<Date>Tue, 24 Mar 2009 10:00:00 -0800</Date> 
				<description>E-City Ventures promoted E-City Digital Cinemas along with Yash Raj Films identified and took action against Chetna Cinema in Jetpur for allowing illegal camcorder recording of Dostana on its premises...</description> 
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  				<title>Digital Watermarking Audio Trick Lets Authorities Watch the Movie Pirates</title> 
				<link>http://www.newscientist.com/article/mg20126985.600-audio-trick-lets-authorities-watch-the-movie-pirates.html</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 09 Mar 2009 11:00:00 -0800</pubDate> 
  				<Date>Mon, 09 Mar 2009 11:00:00 -0800</Date> 
				<description>Digital watermarks built into movies now make it possible to identify the seat a video pirate was sitting in when they made an illegal camcorder copy...</description> 
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  				<title>Digimarc Writes Article for IEEE Computer Magazine: Ongoing Innovation in Digital Watermarking</title> 
				<link>http://www.digimarc.com/resources/docs/articles/IEEE_computer_DWM_innovations_MAR2009.pdf</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 03 Mar 2009 11:00:00 -0800</pubDate> 
  				<Date>Web, 03 Mar 2009 11:00:00 -0800</Date> 
				<description>Watermarking-based applications can help content owners balance business requirements with consumer choice...</description> 
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  				<title>UK Government Seeks International Strategy On Illegal Downloading, Digital Watermarking a Solution</title> 
				<link>http://www.guardian.co.uk/media/2009/feb/25/illegal-downloads-government-strategy</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 25 Feb 2009 07:30:00 -0800</pubDate> 
  				<Date>Web, 25 Feb 2009 07:30:00 -0800</Date> 
				<description>The UK culture secretary, Andy Burnham, is aiming to have the framework of an international strategy to combat illegal internet downloads agreed with the US and European partners by the autumn...</description> 
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  				<title>Hollywood's Fears of DVD Piracy Quelled by Digital Watermarking</title> 
				<link>http://www.variety.com/awardcentral_article/VR1117997678.html</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 19 Dec 2008 16:00:00 -0800</pubDate> 
  				<Date>Fri, 19 Dec 2008 16:00:00 -0800</Date> 
				<description>Studios and their trade organization, the Motion Picture Association of America, say piracy is no longer an issue because of watermarking. Make no mistake, screeners still carry a variety of admonitions about theft or copying. A few even carry the command: "Break this video in half after viewing"...</description> 
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  				<title>DWA Sponsors Digital Watermarking Best Paper Award 2009</title> 
				<link>http://www.digitalwatermarkingalliance.org/events.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 18 Nov 2008 15:00:00 -0800</pubDate> 
  				<Date>Tue, 18 Nov 2008 15:00:00 -0800</Date> 
				<description>The Chair of each Watermarking Session of this Conference will nominate outstanding papers from their Session(s) for this Award, which will be reviewed by the Best Paper Selection Committee. The winning paper will be publicized in the 2009 Conference Proceedings, and the Award will be presented at Media Forensics and Security XII during Electronic Imaging 2010...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Appoints New Officers, Members Unveil New Innovations in Digital Watermarking Applications</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_102808.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 28 Oct 2008 08:00:00 -0800</pubDate> 
  				<Date>Tue, 28 Oct 2008 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry-leading companies involved in commercializing digital watermarking solutions, has elected a new leadership slate for 2009...</description> 
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  				<title>Verimatrix issued a U.S. patent for features in VideoMark, a user-specific, forensic watermarking technology.</title> 
				<link>http://www.sddt.com/Finance/article.cfm?SourceCode=20081027tqd</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 27 Oct 2008 08:00:00 -0800</pubDate> 
  				<Date>Tue, 27 Oct 2008 08:00:00 -0800</Date> 
				<description>Verimatrix issued a U.S. patent for features in VideoMark, a user-specific, forensic watermarking technology...</description> 
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  				<title>Prime Technology Ventures and Philips arrange for successful spin out of world leading content identification services: Civolution B.V.</title> 
				<link>http://www.civolution.com/pdf/Civolution_press_releases.pdf</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 20 Oct 2008 08:00:00 -0800</pubDate> 
  				<Date>Mon, 20 Oct 2008 08:00:00 -0800</Date> 
				<description>The company formerly known as Philips Content Identification, a leader in content identification services and technologies based on digital audio and video fingerprinting and watermarking announced the completion of its spin-out from Philips Corporate Technologies...</description> 
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  				<title>New Report Predicts Increase in use of Digital Watermarking to stop DVD Piracy</title> 
				<link>http://www.pr-inside.com/new-report-predicts-increase-in-use-r854759.htm</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 10 Oct 2008 08:00:00 -0800</pubDate> 
  				<Date>Fri, 10 Oct 2008 08:00:00 -0800</Date> 
				<description>Report Buyer, the online destination for business intelligence for major industry sectors, has added a new report showing that digital watermarking and fingerprinting are important content identification technologies that are enabling applications that are positioned to pass $500 million worldwide by 2012...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Endorses Privacy Principles Established by Center for Democracy and Technology</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_052908.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 29 May 2008 07:00:00 -0800</pubDate> 
  				<Date>Thu, 29 May 2008 07:00:00 -0800</Date> 
				<description>Washington, DC, May 29, 2008 - The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, announced its endorsement of the Privacy Principles for Digital Watermarking issued today by the Center for Democracy and Technology...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Reports New Options for Deploying Digital Watermarking, and Increased Adoption across the Media Landscape</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_041008.asp</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 10 Apr 2008 07:00:00 -0800</pubDate> 
  				<Date>Thu, 10 Apr 2008 07:00:00 -0800</Date> 
				<description>Las Vegas, Nevada, April 10, 2008 - Adoption of digital watermarking by media companies and technology providers to manage and secure digital content across many new forms of distribution is increasing, while more and more media content contains the feature, according to the Digital Watermarking Alliance (DWA)...</description> 
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  				<title>Digital Watermarking for Imagery Geomarc: Embeds Ownership Details and Metadata Intelligence ino Image Pixels</title> 
				<link>http://www.geoconnexion.com/uploads/digitalwatermarking_intv7i3.pdf</link>
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 19 Mar 2008 16:00:00 -0800</pubDate> 
  				<Date>Wed, 19 Mar 2008 16:00:00 -0800</Date> 
				<description>With the explosive proliferation of web-based portals for hosting,viewing and disseminating remote sensing imagery, digital watermarking has emerged as one of the most valuable – and versatile – new technologies introduced to the geospatial industry in recent years. This technology is now being used commercially to protect image licensing rights and exploit metadata...</description> 
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  				<title>Canon 'Eyes' Security with New Form of Digital Watermarking</title> 
				<link>http://www.bjp-online.com/public/showPage.html?page=702423</link>							<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 20 Feb 2008 09:00:00 -0800</pubDate> 
  				<Date>Wed, 20 Feb 2008 09:00:00 -0800</Date> 
				<description>Canon is studying the use of biometrics in plans to develop a new form of watermarking to protect copyrighted images...</description> 
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  				<title>Research and Markets Offers "Beyond Traditional DRM: Moving to Digital Watermarking &amp; Fingerprinting in Media Monetization"</title> 
				<link>http://www.businesswire.com/news/google/20080219005764/en</link>							<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 19 Feb 2008 09:00:00 -0800</pubDate> 
  				<Date>Tue, 19 Feb 2008 09:00:00 -0800</Date> 
				<description>Digital Rights Management (DRM) has seen its share of ups and downs. Fingerprinting and Digital Watermarking (DWM) are two extentions of DRM that are emerging across several media-centric applications with far reaching implications...</description> 
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  				<title>Digital Watermarking to be Demonstrated at Jan. 30 State of the Net Conference in Washington, D.C.</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_012908.asp</link>								<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 29 Jan 2008 08:30:00 -0800</pubDate> 
  				<Date>Tue, 29 Jan 2008 08:30:00 -0800</Date> 
				<description>The DWA will feature a demonstration of how movie, music and television content can be identified and managed using digital watermarking across any device from anywhere at anytime...</description> 
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  				<title>Recent Study Announces the Digital Watermarking Market is Growing</title> 
				<link>http://www.news.com/8301-13580_3-9856249-39.html?tag=newsmap</link>							<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 23 Jan 2008 10:30:00 -0800</pubDate> 
  				<Date>Wed, 23 Jan 2008 10:30:00 -0800</Date> 
				<description>From 2007 to 2012, the market should more than quadruple for technology called watermarks or fingerprints that can endow photos, video, and audio with unobtrusive digital identifiers, according to a new study...</description> 
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  				<title>MultiMedia Intelligence Identifies Digital Watermarking and Fingerprinting As Key New Opportunity</title> 
				<link>http://tinyurl.com/3d56m2</link>										<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 21 Jan 2008 09:00:00 -0800</pubDate> 
  				<Date>Mon, 21 Jan 2008 09:00:00 -0800</Date> 
				<description>MultiMedia Intelligence reports that applications leveraging content identification technologies such as digital watermarking and fingerprinting are growing rapidly and could surpass US$500 million worldwide by 2012...</description> 
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  				<title>GCS Research Under Contract to Provide Digitally Watermarked Satellite Images to USDA Foreign Agriculture Service</title> 
				<link>http://www.gisuser.com/content/view/13577/</link>										<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 03 Jan 2008 12:00:00 -0800</pubDate> 
  				<Date>Thu, 03 Jan 2008 12:00:00 -0800</Date> 
				<description>GCS Research, a prime vendor on the ASRC Management Services (ASRC MS) Prime Vendor Contract for the USDA, has recently been awarded a contract to provide GeoMarc digital watermarking technology to the USDA Foreign Agriculture Service (USDA FAS). GeoMarc allows the USDA FAS to embed an imperceptible digital watermark into the pixels of satellite imagery. The watermark contains key pieces of metadata that is seared into the pixels of the imagery and will remain intact through the life of the image...</description> 
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  				<title>Nielsen and Digimarc in Joint Digital Watermarking Web Venture</title> 
				<link>http://www.hollywoodreporter.com/hr/content_display/news/e3i1dd5aa717be94419d4755f484efdaf5b</link>				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 06 Dec 2007 12:00:00 -0800</pubDate> 
  				<Date>Thu, 06 Dec 2007 12:00:00 -0800</Date> 
				<description>The Nielsen Co. and digital rights management company Digimarc Corp. are launching a new service that will monitor and manage media content across the Web. The service, called Nielsen Digital Media Manager, will enable media companies to track their content throughout the Internet using digital watermarking and fingerprinting technology. In addition, it will allow content companies, peer-to-peer services, social networks and user generated content sites to manage and monetize online media streams...</description> 
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  				<title>Survey: Content Owners at Risk Sans Tracking Tool</title> 
				<link>http://nab.broadcastnewsroom.com/articles/viewarticle.jsp?id=237002</link>    								<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 19 Nov 2007 12:00:00 -0800</pubDate> 
  				<Date>Mon, 19 Nov 2007 12:00:00 -0800</Date> 
				<description>More than 80% of media and entertainment executives believe that broadcast and Internet-video content owners are at risk of damaging their bottom lines if they don't employ technology to track, monitor and measure content, according to a survey released Monday by Myers Publishing and Teletrax...</description> 
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  				<title>Digital Watermarking Has Its Day: DWA Half-Day Symposium Held</title> 
				<link>http://www.contentagenda.com/article/CA6501987.html?nid=3039</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 16 Nov 2007 12:00:00 -0800</pubDate> 
  				<Date>Fri, 16 Nov 2007 12:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance held its first event Thursday, hosting a half-day symposium here to drum up interest in using digital watermarking and fingerprinting technology to manage and protect content...</description> 
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  				<title>From the Big Screen to the Smallest Screen: Speech from Dan Glickman, Chairman and CEO of the MPAA, to the Digital Watermarking Alliance</title> 
				<link>http://www.contentagenda.com/info/CA6501361.html?industryid=45173</link>									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 15 Nov 2007 12:00:00 -0800</pubDate> 
  				<Date>Thu, 15 Nov 2007 12:00:00 -0800</Date> 
				<description>Protecting intellectual property rights is not only important for the motion picture industry but is essential to the health of our economy. The U.S. economy today is changing quite rapidly. America’s future place in the world will be determined far less by the sweat of our brows than by the value created by our minds. This is a country that has always valued knowledge, and we will be challenged as never before to safeguard that value in our infamously digital world...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Hosts Nov. 15 Event in Los Angeles to Focus on Enabling Digital Media Commerce in 2008 and Beyond</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_111307.asp</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 13 Nov 2007 12:00:00 -0800</pubDate> 
  				<Date>Tue, 13 Nov 2007 12:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance is co-hosting an event with the House Congressional Entertainment Industries Caucus (CEIC) to further raise awareness of the commercial benefits of digital watermarking...</description> 
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  				<title>Digital Watermarking Alliance Expands to 20 Members</title> 
				<link>http://www.digitalwatermarkingalliance.org/pr_111207.asp</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 12 Nov 2007 12:00:00 -0800</pubDate> 
  				<Date>Mon, 12 Nov 2007 12:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the addition of three new member organizations and that the DWA has grown its membership over 65 percent since it was founded 15 months ago...</description> 
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  				<title>New DRM Watch Section on Watermarking and Fingerprinting</title> 
				<link>http://www.drmwatch.com/article.php/3706996</link>    											<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 24 Oct 2007 09:00:00 -0800</pubDate> 
  				<Date>Wed, 24 Oct 2007 09:00:00 -0800</Date> 
				<description>DRM Watch is expanding by introducing a new section of the site devoted to Watermarking and Fingerprinting. Starting this week, you will see a Watermarking and Fingerprinting item on the left navigation bar of the site, which will enable you to view all stories related to these subjects in one place...</description> 
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  				<title>It's Unclear How to Stop Pirating of Broadway Shows on Video</title> 
				<link>http://blog.nj.com/digitallife/2007/10/broadway_video_its_a_steal.html</link>    								<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 22 Oct 2007 14:30:00 -0800</pubDate> 
  				<Date>Mon, 22 Oct 2007 14:30:00 -0800</Date> 
				<description>The Internet offers theater fans plenty of sites to indulge their passion. But the mother lode of thespian footage resides, of course, on YouTube. Though much of this grainy video appears to be posted illegally, it generates enormous buzz among passionate young fans - posing a dilemma for Broadway...</description> 
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  				<title>GCS Research's Technology for Digitally Watermarking Aircraft Surveillance Could Save Soldier Lives Overseas</title> 
				<link>http://www.digitalwatermarkingalliance.org/news_nbc101907.asp</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 22 Oct 2007 10:30:00 -0800</pubDate> 
  				<Date>Mon, 22 Oct 2007 10:30:00 -0800</Date> 
				<description>Watch video footage as featured on Beartooth NBC's local affiliate KTVH...</description> 
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  				<title>Major League Baseball to Test Teletrax Digital-Watermarking Technology</title> 
				<link>http://www.broadcastingcable.com/article/CA6485983.html</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 02 Oct 2007 12:30:00 -0800</pubDate> 
  				<Date>Tue, 02 Oct 2007 12:30:00 -0800</Date> 
				<description>Content tracking and monitoring firm Teletrax said Major League Baseball will test its digital-watermarking technology during TV coverage of the American and National League playoffs and the World Series, making it the first professional-sports league to do so...</description> 
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  				<title>Digital Watermarking Alliance Grows to 17 Members</title> 
				<link>http://www.digitalwatermarkingalliance.com/pr_092607.asp</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 26 Sep 2007 08:00:00 -0800</pubDate> 
  				<Date>Wed, 26 Sep 2007 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the DWA has grown by 40 percent since its founding one year ago, bringing the total number of DWA members to 17 organizations from around the world...</description> 
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Hosts Sept. 26 Event in Washington DC to Focus on Content Identification, Enabling Media Commerce</title> 
				<link>http://www.digitalwatermarkingalliance.com/pr_091907.asp</link>    									<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 19 Sep 2007 12:00:00 -0800</pubDate> 
  				<Date>Wed, 19 Sep 2007 12:00:00 -0800</Date> 
				<description>The proliferation of digital media content and strong consumer demand has created many new distribution models for the media and entertainment industry. This has naturally elicited concerns about how content should be protected while meeting demand. Attendees will learn how movie, music and television content can be identified and managed using digital watermarking across any device from anywhere at anytime, and will hear about new approaches to identifying and managing content in HDTV, IPTV, Digital Cinema and P2P network environments...</description> 
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  				<title>HBO Implements Digital Watermarking System</title> 
				<link>http://www.screenafrica.com/news/industry/543860.htm</link>    										<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 12 Sep 2007 09:30:00 -0800</pubDate> 
  				<Date>Wed, 12 Sep 2007 09:30:00 -0800</Date> 
				<description>Time Warner's pay-TV service Home Box Office (HBO) will implement a comprehensive Thomson Shield watermarking system from Thomson to protect its pre-released screener content against piracy within its file-based infrastructure...</description> 
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  				<title>Applying the People Meter to the Musical Future</title> 
				<link>http://news.com.com/8301-10784_3-9774979-7.html</link>    										<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 10 Sep 2007 16:15:00 -0800</pubDate> 
  				<Date>Mon, 10 Sep 2007 16:15:00 -0800</Date> 
				<description>Radio stations insert an inaudible signal that only the device picks up, and testers are supposed to carry the devices at all times, so regardless of where they listen (work, home, car, grocery store), the People Meter knows. Imagine if content owners, working with Arbitron or Nielsen or another enterprising company, could convince digital distributors (like iTunes) to insert watermarks into their songs...</description> 
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  				<title>Cinea's Digital Watermarking Technology is Ready for Set-Top Boxes</title> 
				<link>http://telephonyonline.com/iptv/news/iptv_watermark_protection_082807/</link>    						<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 28 Aug 2007 12:00:00 -0800</pubDate> 
  				<Date>Tue, 28 Aug 2007 12:00:00 -0800</Date> 
				<description>Cinea, a subsidiary of Dolby known for digital watermarking technology, said today it will announce two major deals at the IBC show next week in Amsterdam that will position its technology in the consumer distribution space...</description> 
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  				<title>Will Digital Watermarks Enable Downloading of DRM-free Music from Walmart</title> 
				<link>http://www.bit-tech.net/news/2007/08/22/download_drm-free_music_from_walmart</link>  
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 22 Aug 2007 09:00:00 -0800</pubDate> 
  				<Date>Wed, 22 Aug 2007 09:00:00 -0800</Date> 
				<description>It seems as if everyone is trying to knock the wind out of iTunes nowadays. A few weeks back, Universal Music Group decided it was going to offer up DRM-free tracks to various services, including Walmart, but refused to offer the same service through iTunes. Right now, it's unclear what method Walmart will use to track piracy of its DRM-free tunes...</description>  
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  				<title>Are Digital Watermarks the New Weapon Against Online Music Theft?</title> 
				<link>http://www.switched.com/2007/08/20/a-new-weapon-against-online-music-theft/</link> 				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 20 Aug 2007 09:00:00 -0800</pubDate> 
  				<Date>Mon, 20 Aug 2007 09:00:00 -0800</Date> 
				<description>Record labels looking to keep their property off of illegal file-sharing networks have begun experimenting with a technology called 'watermarking' as the successor to DRM...</description> 
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  				<title>YuMe Unveils New Suite of Ad Products That Usher in the Next Era of Online Video Advertising via Digital Watermarking</title> 
				<link>http://www.techweb.com/showPressRelease.jhtml?articleID=X634253</link> 							<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 20 Aug 2007 09:00:00 -0800</pubDate> 
  				<Date>Mon, 20 Aug 2007 09:00:00 -0800</Date> 
				<description>YuMe, the first dedicated advertising network created and optimized for broadband video, today unveiled its full suite of interactive ad products that will revolutionize the way advertisers buy video advertising and improve the relevancy of the video advertising for every viewer-regardless of device or platform...</description> 
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  				<title>Are Digital Music Watermarks a Blessing or a Curse?</title> 
			<link>http://www.wired.com/entertainment/music/commentary/listeningpost/2007/08/listeningpost_0820</link> 							<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 20 Aug 2007 09:00:00 -0800</pubDate> 
  				<Date>Mon, 20 Aug 2007 09:00:00 -0800</Date> 
				<description>With EMI selling its entire catalog DRM-free and Universal soon to experiment with its open-MP3 format, the major labels are finally showing a willingness to abandon the rusty armor of digital rights management...</description> 
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  				<title>From DRM to Watermarking - End of Copyright Flaws or Dawn of Privacy Nightmares?</title> 
				<link>http://blogs.techrepublic.com.com/tech-news/?p=1043</link>    								<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 20 Aug 2007 09:00:00 -0800</pubDate> 
  				<Date>Mon, 20 Aug 2007 09:00:00 -0800</Date> 
				<description>Music publishers are making the transfer from DRM to digital watermarking of music. While DRM definitely had no supporters due to enforced limitations on fair use, digital watermarking is at the crossroads of what can be an immense opportunity for publishers to create an open model for revenue or a privacy nightmare for users...</description> 
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  				<title>Microsoft Deal May Lead to Free, but Digitally Watermarked, Music</title> 
				<link>http://arstechnica.com/news.ars/post/20070819-activated-licenses-ms-watermarking-to-sell-ads.html</link>    						
				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 19 Aug 2007 23:00:00 -0800</pubDate> 
  				<Date>Mon, 19 Aug 2007 23:00:00 -0800</Date> 
				<description>Microsoft has agreed to license its audio watermarking technology to Activated Content Corp. of Seattle. We all know watermarking's place as a part of the music industry's DRM toolbox, but Activated — already a DRM watermarking player - now wants to use Microsoft's watermarking technology to get into the advertising business...</description> 
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  				<title>Teletrax Keeps An Eye on CBS with Digital Watermarking and Monitoring Systems</title> 
				<link>http://ibc.broadcastnewsroom.com/articles/viewarticle.jsp?id=152266</link>    						<author>Digital Watermarking Alliance</author> 
  				<pubDate>Sat, 18 Aug 2007 13:00:00 -0800</pubDate> 
  				<Date>Sat, 18 Aug 2007 13:00:00 -0800</Date> 
				<description>Content tracking and monitoring firm Teletrax, a division of Medialink Worldwide, has won a deal from CBS to monitor usage of the network's promotional content by its owned-and-operated stations and broadcast affiliates...</description> 
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  				<title>Digital Watermarking Alliance Reports Industry Demand for Anti-Piracy, Imagery, Broadcast Monitoring and ID Security Solutions Continues</title> 
				
<link>http://www.digitalwatermarkingalliance.org/pr_061107.asp</link>    					<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 11 Jun 2007 08:00:00 -0800</pubDate> 
  				<Date>Mon, 11 Jun 2007 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the alliance is seeing continued industry demand for real-world solutions to deter the piracy of entertainment content, better manage and measure broadcast programming, enhance the security of driver licenses, and improve the use of commercial and geospatial imagery...</description> 
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  				<title>GCS Research Leads the Way in Geospatial Imagery Use, Enables Tracking with Digital Watermarks</title> 
  				<link>http://www.missoulian.com/articles/2007/04/29/news/local/news07.txt</link>   					<author>Digital Watermarking Alliance</author> 
  				<pubDate>Sun, 29 Apr 2007 08:00:00 -0800</pubDate> 
  				<Date>Sun, 29 Apr 2007 08:00:00 -0800</Date> 
				<description>A small but growing technology company in Missoula is leading the way and changing the way we use geospatial information - and riding the growing wave of international demand. GCS Research created a software product, called GeoMarc, that allows data users to embed important information in every pixel of an image. The digital watermark that's created is invisible to the naked eye, but provides a way to call up that image and track its use...</description> 
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  				<title>Philips and Cinea Developing Digital Watermarking Protection for High-Def TV Signals</title> 
  				<link>http://www.examiner.com/a-666311~Companies_developing_digital_protection_for_high_def_TV_signals.html</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 10 Apr 2007 08:00:00 -0800</pubDate> 
  				<Date>Tue, 10 Apr 2007 08:00:00 -0800</Date> 
				<description>Two companies are introducing technology to thwart people who make illegal copies of video-on-demand and cable television pay-per-view content. Both systems, one from Philips Electronics and another from Cinea Inc., a unit of Dolby Laboratories Inc., insert an invisible digital watermark into the content before it is viewed...</description> 
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  				<title>CEBIT/DSL Gateways will Mark Video with Thomson Digital Watermarking to Catch Pirates</title> 
				<link>http://www.pcworld.idg.com.au/index.php/id;1722391352</link>    					<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 16 Mar 2007 08:00:00 -0800</pubDate> 
  				<Date>Fri, 16 Mar 2007 08:00:00 -0800</Date> 
				<description>Another role could soon be added to the many already performed by home gateway devices: identifying video pirates. Home gateway manufacturer Thomson SA plans to incorporate video watermarking technology, which it also developed, into future set- top boxes and other video devices. The watermarks, unique to each device, will make it possible for investigators to identify the source of pirated videos...</description> 
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  				<title>Where Are the Flying Cars and Digital Watermarks?</title>
	<link>http://www.businessweek.com/the_thread/techbeat/archives/2007/03/where_are_the_f.html?campaign_id=rss_blog_blogspotting</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 14 Mar 2007 08:00:00 -0800</pubDate> 
  				<Date>Wed, 14 Mar 2007 08:00:00 -0800</Date> 
				<description>The Distributed Computing Industry Association, a trade organization with nearly one-hundred Member companies representing peer-to-peer and social networking software providers, content rights holders, and service-and-support companies, announced the publication of a white paper entitled "Digital Watermarking Technologies - Applications in P2P Networks"...</description> 
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  				<title>Group Says Digital Watermarks Will Identify Copyright Owners and Curb Infringers</title> 
  				<link>http://www.digitalwatermarkingalliance.org/news_bna020907.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 09 Feb 2007 08:00:00 -0800</pubDate> 
  				<Date>Fri, 09 Feb 2007 08:00:00 -0800</Date> 
				<description>The entertainment sector is America's number one export industry," contributing over $625 billion to the U.S. economy each year, Rep. Diane E. Watson (D-Calif.) said. However, Watson, who is chair of the caucus, cautioned that "copyright pirates are expected to steal $6 billion a year," from authors and creators in the U.S. market alone...</description> 
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  				<title>Digital Watermarking: Industry 'Alignment,' CE Cooperation Crucial</title> 
  				<link>http://www.digitalwatermarkingalliance.org/news_wd020607.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Fri, 02 Feb 2007 08:00:00 -0800</pubDate> 
  				<Date>Fri, 02 Feb 2007 08:00:00 -0800</Date> 
				<description>Digital watermarking is said to bypass some flaws in DRM implementation. The technology inserts a bit of identifying data, imperceptible to sight or hearing, into movies, music, TV programming and other media that may tell "readers" to limit its playback, trigger content filters, trace its lineage to a theater or link to free or paid content elsewhere...</description> 
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  				<title>DCIA Publishes P2P Watermarking White Paper</title> 
  				<link>http://www.digitalwatermarkingalliance.org/docs/dcia_pr_02052007.pdf</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 05 Feb 2007 08:00:00 -0800</pubDate> 
  				<Date>Mon, 05 Feb 2007 08:00:00 -0800</Date> 
				<description>The Distributed Computing Industry Association, a trade organization with nearly one-hundred Member companies representing peer-to-peer and social networking software providers, content rights holders, and service-and-support companies, announced the publication of a white paper entitled “Digital Watermarking Technologies - Applications in P2P Networks”...</description> 
  			</item>
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  				<title>Digital Watermarking Alliance Publishes White Paper Proposing Solution to Orphan Works Issue</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_020507.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 05 Feb 2007 06:00:00 -0800</pubDate> 
  				<Date>Mon, 05 Feb 2007 06:00:00 -0800</Date> 
				<description>Washington DC, Feb. 5, 2007 - The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced a new white paper that discusses the key role digital watermarking can play in addressing the issue of orphan works...</description> 
  			</item>
			<item>
  				<title>MEDIA ADVISORY: House Entertainment Industries Caucus, Digital Watermarking Alliance Host Event Feb. 5</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_013007.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 30 Jan 2007 08:00:00 -0800</pubDate> 
  				<Date>Tue, 30 Jan 2007 08:00:00 -0800</Date> 
				<description>The proliferation of digital media content and strong consumer demand has created many new distribution models for the media and entertainment industry. This has naturally elicited concerns about how content should be protected while meeting demand. Attendees will learn how movie, music and television content can be identified and managed across any device from anywhere at anytime...</description> 
  			</item>
			<item>
  				<title>Widevine Technologies Joins the Digital Watermarking Alliance</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_011107.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 11 Jan 2007 07:00:00 -0800</pubDate> 
  				<Date>Thu, 11 Jan 2007 07:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, today announced the addition of Widevine Technologies to the industry organization...</description> 
  			</item>
			<item>
  				<title>Who's Killing MP3 and ITunes?</title> 
  				<link>http://www.wired.com/news/columns/0,72412-0.html?tw=wn_index_3</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 8 Jan 2007 02:00:00 -0800</pubDate> 
  				<Date>Mon, 8 Jan 2007 02:00:00 -0800</Date> 
				<description>Everyone knows the MP3 format is used by more devices and people than any other file-based digital-audio format. Most also know that record labels prefer DRMed alternatives such as the ones sold by Apple's iTunes, because they make it harder for people to share music...</description> 
  			</item>
			<item>
  				<title>Digital Watermarking Alliance Supports Music Industry Efforts to Sell MP3 Music Downloads and Enhance Consumer Experiences</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_121806.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 18 Dec 2006 08:00:00 -0800</pubDate> 
  				<Date>Mon, 18 Dec 2006 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies involved in commercializing digital watermarking solutions, announced today that proven digital watermarking technologies are available to help the music industry identify and better manage the MP3 digital music files many labels are beginning to sell on popular music download sites while enabling enhanced consumer experiences...</description> 
  			</item>
			<item>
  				<title>Music Labels Could Sell MP3s with the Help of Digital Watermarking</title> 
  				<link>http://blog.wired.com/music/2006/12/labels_could_se.html</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 18 Dec 2006 08:00:00 -0800</pubDate> 
  				<Date>Mon, 18 Dec 2006 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance, launched in September of 2006 by a number of technology companies, has officially announced its support for the idea of selling music in the MP3 format, which Yahoo and others have been experimenting with recently...</description> 
  			</item>
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  				<title>Digimarc CEO Bruce Davis Presents Digital Watermarking as an Alternative to Digital Rights Management</title> 				<link>http://www.billboard.biz/bbbiz/content_display/magazine/opinion/e3ibULCX%2FKwfTpF%2BHLjEGryQg%3D%3D</link>
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Sat, 16 Dec 2006 08:00:00 -0800</pubDate> 
  				<Date>Sat, 16 Dec 2006 08:00:00 -0800</Date> 
				<description>The market has not evolved as envisioned by the architects of first-generation digital rights management. Today we find ourselves in an age of media distribution and management in which media move at the speed of light across networks to impatient consumers who expect their media when, where and as they like it....</description> 
  			</item>
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  				<title>MEDIA ADVISORY: Digital Watermarking Alliance Announces Industry Demand for Piracy Deterrence, Broadcast Monitoring and Intelligence Solutions Continues to Grow</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_102406.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 24 Oct 2006 08:00:00 -0800</pubDate> 
  				<Date>Tue, 24 Sep 2006 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies, today announced growing momentum and interest in digital watermarking solutions that are helping to deter the piracy of movies, monitor and verify the airing of broadcast programming and advertising, and more effectively identify and manage image-based intelligence assets...</description> 
  			</item>
			<item>
  				<title>Digital Watermarking Alliance Publishes White Paper Addressing Copyright and Content Identification Issues within P2P and Social Networks</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_102306.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Mon, 23 Oct 2006 08:00:00 -0800</pubDate> 
  				<Date>Mon, 23 Sep 2006 08:00:00 -0800</Date> 
				<description>The Digital Watermarking Alliance (DWA), an international group of industry leading companies, today announced a new white paper that discusses how digital watermarking can effectively address the copyright and content identification issues facing the peer-to-peer (P2P) and social networking communities...</description> 
  			</item>
			<item>
  				<title>Alliance Formed by Industry Leading Companies to Communicate Benefits of Digital Watermarking</title> 
  				<link>http://www.digitalwatermarkingalliance.org/pr_092006.asp</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 20 Sep 2006 09:30:00 -0800</pubDate> 
  				<Date>Wed, 20 Sep 2006 09:30:00 -0800</Date> 
				<description>The Digital Watermarking Alliance, an international group of industry leading companies, today announced its formation to promote the value of digital watermarking to content owners, industry, policy makers and consumers...</description> 
  			</item>
			<item>
  				<title>Verimatrix Media Player Puts PCs in TV-Land with Digitally Watermarked Content Streams</title> 
  				<link>http://www.lightreading.com/document.asp?doc_id=102412</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 29 Aug 2006 13:00:00 -0800</pubDate> 
  				<Date>Tue, 29 Aug 2006 13:00:00 -0800</Date> 
				<description>As reported earlier this year, Verimatrix Inc. is indeed releasing a software media player that will let IPTV customers watch all the TV content they pay for on their Internet-connected computers...</description> 
  			</item>
			<item>
  				<title>Digital Cinema Server Makers Embed Thomson Watermarking</title> 
  				<link>http://www.techweb.com/wire/192201447</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 16 Aug 2006 13:00:00 -0800</pubDate> 
  				<Date>Wed, 16 Aug 2006 13:00:00 -0800</Date> 
				<description>Digital cinema server manufacturers are embedding forensic watermarking technology from Thomson to protect movies shown in theaters from being pirated...</description> 
  			</item>
			<item>
  				<title>Hollywood Studios Choose Doremi Cinema's Digital Cinema Server For Premieres</title> 
  				<link>http://www.broadcastbuyer.tv/publish/article_8361.shtml</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Tue, 4 Jul 2006 13:00:00 -0800</pubDate> 
  				<Date>Tue, 4 Jul 2006 13:00:00 -0800</Date> 
				<description>Two major Hollywood premieres have been shown at the Cinema Expo trade show in Amsterdam playing on Doremi Cinema’s digital cinema servers...</description> 
  			</item>
			<item>
  				<title>Digital Watermarking Among Final Specifications for Copy Protection on Successors to DVDs</title> 
  				<link>http://www.heise.de/english/newsticker/news/73765</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 1 Jun 2006 13:00:00 -0800</pubDate> 
  				<Date>Thu, 1 Jun 2006 13:00:00 -0800</Date> 
				<description>At the Media- Tech Expo 2006, it was announced that the final version of the Advanced Access Content System (AACS) for the designated successors to DVDs - HD DVDs and Blu-ray Discs - will be released this quarter. Among other things, AACS 1.0 will have an audio watermark to prevent copies of high- quality audio productions...</description> 
  			</item>
			<item>
  				<title>Pic piracy prods stepped-up security</title>
				<link>http://www.variety.com/article/VR1117941884</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 20 Apr 2006 13:00:00 -0800</pubDate> 
  				<Date>Thu, 20 Apr 2006 13:00:00 -0800</Date> 
				<description>As the entertainment world embraces digital distribution, the major studios have been reluctant to join in, fearful that piracy would render their product - and their libraries - essentially worthless to them as pirates racked up profits in their place...</description> 
  			</item>
			<item>
  				<title>Thomson Announces B2B Content Security for Video</title> 
  				<link>http://www.drmwatch.com/drmtech/article.php/3593901</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 23 Mar 2006 13:00:00 -0800</pubDate> 
  				<Date>Thu, 23 Mar 2006 13:00:00 -0800</Date> 
				<description>Thomson, the giant French consumer electronics technology company, will be introducing a new set of technologies for B2B content security in the film industry. NexGuard will be shown at the NAB trade show next month in Las Vegas and is expected to become generally available in June...</description> 
  			</item>
			<item>
  				<title>Bill Gates Pictures Corbis' Future with the Help of Digital Watermarking</title> 
  				<link>http://www.businessweek.com/technology/content/mar2006/tc20060315_682466.htm</link>
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Wed, 15 Mar 2006 13:00:00 -0800</pubDate> 
  				<Date>Wed, 15 Mar 2006 13:00:00 -0800</Date> 
				<description>Microsoft's chairman explains why he's bullish on the image-management market and the role his other baby, Corbis, will play in it...</description> 
  			</item>
			<item>
  				<title>Thomson To Deliver Hollywood Digital Piracy Platform</title> 
  				<link>http://www.techweb.com/wire/181500543</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 2 Mar 2006 13:00:00 -0800</pubDate> 
  				<Date>Thu, 2 Mar 2006 13:00:00 -0800</Date> 
				<description>French media and entertainment company Thomson is making plans to unveil the first suite of its digital rights and content management software in April at a National Association of Broadcasters conference, company executives said Thursday...</description> 
  			</item>
			<item>
  				<title>Digital Cinema Initiatives Chooses Philips Video Watermarking</title> 
  				<link>http://www.drmwatch.com/drmtech/article.php/3587141</link> 
  				<author>Digital Watermarking Alliance</author> 
  				<pubDate>Thu, 23 Feb 2006 13:00:00 -0800</pubDate> 
  				<Date>Thu, 23 Feb 2006 13:00:00 -0800</Date> 
				<description>Philips Electronics scored another win in its Philips Content Identification division, which develops watermarking and related technologies. Its new video watermarking offering, CineFence, has been designed to meet standards for digital cinema...</description> 
  			</item>
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